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"Looking for the Most Beautiful Tour Guide" is not only a recognition of excellent tour guides, but also a spur to other tour guides. It is not only the image display of the tour guide team, but also enables the society to understand the unknown efforts and efforts of the tour guide more carefully and deeply.

It is reported that the "Search for the most beautiful Tour Guide" activity, co-sponsored by the National XX Bureau and XX, is now in full swing. Inadvertently, people find that the most beautiful tour guide who has been quietly paying, ancestors and others, and highly praised is actually in their side, and they seem to have a common characteristic -- dark skin, which is the mark of the long history of the first line of the group, and these "black pearls" are important wealth of the beauty industry, precious.

The beauty industry needs to show the image and value of the "black pearl". For a long time, in the distorted business environment such as zero negative tour fee, a series of problems in tourism operation and operation have broken out in the work process of tour guides. To some extent, tour guides bear part of the industry's ills, so tour guides are often in the "cusp".

Objectively speaking, tour guides do have their own shortcomings, but at the same time there are their helplessness, grievance and pain. I hope the society can treat and understand correctly. In terms of tour guides, they can't always "good things don't go out, bad things spread far away", which is unfair and irresponsible for tour guides.

Macroscopically speaking, there are more than 700,000 tour guides in our country at present. The team is generally good, which has made great contribution to the development of tourism. Tourists' evaluation of tour guides also has many commendable points. From a micro point of view, some of the tour guides I know have never had a reunion dinner with their families during the Spring Festival since they started their career. They bring happiness to tourists and leave regrets to themselves. Some because of the heart in the group work, became a competent tour guide, dereliction of duty mother, give up the family to care for everyone; Some learned that their loved ones died during the tour, but tried to endure the grief, still smile at the tourists, to give guests a happy journey...

"Looking for the Most Beautiful Tour Guide" is not only a commendation to excellent tour guides, but also a spur to other tour guides. It is not only the image display of the tour guide team, but also enables the society to understand the unknown efforts and efforts of the tour guide more carefully and deeply.

The Search for the Most Beautiful Tour Guide is not only about finding black pearls, but also about weaving black pearl necklaces. According to the activity plan, the organizing committee will organize activities for the general public and tour guides such as "Looking for the most Beautiful Tour Guide • Take Photos", "How the Most Beautiful Tour Guide Is Made", "Talk about the Professional Reputation of Tour Guide", and collect relevant story materials, prize-winning works and photography works into a book titled "The Most Beautiful Tour Guide". Widely publicize the advanced deeds of "the most beautiful Tour guide". It can be seen that this activity will be scattered in various provinces and cities, the "black pearl" - the most beautiful tour guide gathered together, twisted into a rope, gather strong positive energy, string into an amazing "black pearl necklace", so as to rely on the collective power, show the professional beauty of tour guide group, moral beauty, behavior beauty, establish a good image of tour guide group. Let the whole society further understand, respect and trust tour guides, enhance tour guides professional confidence and pride.

"Looking for the most beautiful tour guide" let "Black pearl" more appreciation. At present, provinces and cities are combining their own conditions, to carry out the "Looking for the most beautiful tour guide" activity, in order to make the most beautiful tour guide more valuable, and constantly improve the social recognition, some in the activity with provincial and municipal trade unions, human resources and labor departments, awarded the most beautiful tour guide "technical champion", "Technical expert" title; Some of them are combined with the famous guide class carried out by the National Tourism Administration to let the most beautiful tour guide into the university, give classes to college students, and create expert tour guides; Some also recommend the most beautiful tour guide to participate in the evaluation of provincial, municipal model workers and so on, the purpose is to give the most beautiful tour guide a broad stage, let the "black pearls" shine, let the society perceive the talent of tour guide, and constantly improve the social status of tour guide.

Industry authorities have pointed out that tour guides in the future of tourism transformation and upgrading has particularity and importance, its position will not be marginal and weakened, but will be more prominent and important. As the "anchor stone" of the industry, tour guides will play a more and more important role. There must be groups of "black pearls" in the tour guide team. With the selfless dedication and self-improvement spirit of "willing to bow my head and be willing to be a willing ox", "Strive for self-improvement and stop at being good", tour guides must actively practice the core value of "tourists oriented service sincere" of the industry, so as to make tourists more satisfied. Make it more acceptable to the public.